An Indian-based fintech unicorn with 25 years of experience specializes in providing financing and retail transaction technology to over 70,000 retailers across India, Malaysia, and other parts of Asia. Its services serve over 100,000 merchants and operate more than 350,000 PoS terminals.

Despite having a vast network, the company faces challenges like high customer attrition, escalations, and revenue loss. To overcome these challenges, the company aimed to identify the root cause and create solutions.

Read more on how Mihup Interactive Analytics helped the fintech unicorn understand the reasons behind the increasing customer churn.