Hands on the Wheel, Not the Screen

The infotainment stack is getting more powerful — but harder to use safely.

Voice was supposed to solve this. So why aren't drivers using it? This session examines the real barriers to voice adoption in production vehicles, and the platform-level decisions that determine whether your in-cabin experience is a competitive advantage or a liability.

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Session Agenda

1. The Adoption Gap: Why In-Vehicle Voice Assistants Are Underused

2. Localized AI: How Hybrid On-Device Models Close the Gap

3. Platform Thinking: A Voice Ecosystem Built to Ship and Scale