A Leading Stock Brokerage Firm Resolves 85% of Escalated Cases using Mihup Interaction Analytics

With its establishment in 1996, this company started their journey as a traditional stock brokerage firm. Their “Digital Journey” began in 2019 with an end-to-end digital investment solution, establishing them as a trusted and reliable stock broking firm in India.

The company had been experiencing a surge in legal and social media escalations from unhappy customers resulting in significant negative publicity. They wanted to understand the underlying causes of these unhappy customers.

Learn how Mihup’s Interaction Analytics enabled 100% interaction analysis, priority escalation notifications, streamlined audits, and PII redaction for enhanced security and privacy compliance which eventually led to de escalations, better CSAT scores and ultimately happier customers.