One of India’s leading omnichannel beauty platforms has rapidly grown to serve millions of users with a wide range of beauty products and brands each month. Despite growing rapidly they faced some challenges like low customer satisfaction (CSAT) scores, inefficiencies in quality assurance (QA) processes, and limited customer intelligence due to slow and manual analysis of random samples.

Recognizing the need for a more effective solution, the company adopted Mihup’s advanced interaction analytics platform, which automated the QA process and provided actionable insights to enhance agent performance and customer satisfaction.

Learn how by implementing Mihup’s Interaction Analytics, the beauty platform transformed its QA processes and elevated its customer satisfaction (CSAT) score to 75%. The solution automated the analysis process and increased its QA efficiency to 20%. It delivered actionable insights and drove significant improvements in both agent performance and overall customer experience.